In sales, there’s no such thing as forever. You need new customers and new business–all the time.

Whether you’re a sales rep, sales manager, or professional services executive, if you are expected to bring in new business then New Sales. Simplified. is for you. Packed with examples and anecdotes, the book offers an easy-to-follow framework to successfully develop new business, and takes a blunt, often funny look at what you may be doing wrong when planning and executing your sales attack.

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From the Foreword

“Enter, Mike Weinberg. Unlike those who would sell you the new ‘new’ thing, Mike will tell you the truth (even though it may sting a little).  Mike will help you understand that acquiring new clients is simple, but not easy.

For more than two decades, Mike has sold, managed salespeople, coached salespeople and consulted with sales organizations. His formula for producing new business sales success will deliver results for every sales organization willing to do the work and employ his approach….

New Sales. Simplified. is the book I wish I had when I started in sales!”

– S. Anthony Iannarino, President, Solutions Staffing, and author of TheSalesBlog.com


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“If you are responsible for new business, either as a manager or sales pro, you must not only read, but USE New Sales. Simplified. This field-tested guidebook shows exactly how to proactively go after and win the sales that you want.”

– Art Sobczak, author of Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling

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“New Sales. Simplified. captures the essence of Mike Weinberg’s approach to new sales: simple, potent and effective. We have had the good fortune of having Mike implement this formula in our businesses and it just plain works. This book is required reading for any one looking to quickly and dramatically improve sales.”

– Andy Parham, CEO, Bick Group


“Everyone in sales is responsible for new business development. Period. End of story. But as Mike Weinberg so clearly puts it, ‘No one ever defaults to prospecting.’ If you constantly struggle to generate new business, you owe it yourself to read New Sales. Simplified. You will learn everything you need to do to stand out from the competition, get more appointments, and close more deals. Oh, and you will have more fun doing it!”

– Kelley Robertson, CEO, The Robertson Training Group, and author of Stop, Ask & Listen and The Secrets of Power Selling



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*Excerpted from NEW SALES. SIMPLIFIED. by Mike Weinberg. Copyright 2013 by Mike Weinberg.
Published by AMACOM Books, a division of American Management Association, New York, NY.
Used with permission. All rights reserved. 
amacombooks.org.